MacBook Air Soars on Simplicity

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NEW YORK If you ever want to send a notebook computer around in an interoffice-mail envelope, a new commercial makes it clear that the new MacBook Air is the device for you. The action of the spot (by TBWA\Media Arts Lab in Playa del Rey, Calif.) is simplicity itself: Against a white backdrop, a hand puts down an interoffice envelope, undoes the red string that secures the flap, removes a thin object from the envelope and then, with one finger, opens the object to reveal that it’s a computer.

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