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After years of being defined by Apple, Microsoft is fighting back and somewhat surprisingly, landing some punches. The company’s latest round of ads featuring real consumers named Lauren and Giampalo trying to buy laptops for less than $1,000 and $1,500, respectively, seems to have struck a chord. (A new ad featuring a mother and son, also from Crispin Porter + Bogusky, is set to break at the end of this week.) At the very least, the Lauren ad has

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