M-Care Strips Ad Functions From Sefton

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By Tanya Gazdik





DETROIT–Four months after hiring Sefton Associates in Grand Rapids, Mich., as the agency of record for its commercial account, M-Care is making a change.





The Ann Arbor, Mich.-based healthcare insurance provider is taking in-house most advertising responsibilities that Sefton was hired to handle, but may retain the agency for projects, said David Vinson, M-Care vice president of business development and marketing.





M-Care had selected Sefton to handle its $1.5

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