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NEW YORK Lysol is no longer satisfied with disinfecting consumers’ homes. It now wants to make their hands germ-free as well.
Lysol’s Healthy Touch hand sanitizer rolls out nationally to retailers this month. Its first line extension outside of the home disinfectant category, Healthy Touch will provide direct competition to the popular Purell brand as well as others in the hand sanitizer segment.
Marketing will leverage Lysol’s germ-fighting equity while playing up Healthy Touch’s moisturizing and foam qualities.
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