Lyon Gives Orthodontia a Sense of Humor

DALLAS Braces aren’t fun. That’s the theme Lyon Advertising uses in a new television campaign for EZBraces, an orthodontics practice that specializes in straightening teeth quickly.

Is it counterintuitive? Not according to Doug Lyon, founder of the Austin, Texas, agency. “People are responding to the honesty,” he said. “We’re saying they’re not fun, but you should come here because it’s a lot quicker.”

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