Social Media

Lynx Is Paying Customers to Be Instagram Influencers

The campaign by Lola MullenLowe turns customers into 'Lynx-fluencers'

Fancy posing with a Lynx-branded pillow, shower curtain or poster?
Fancy posing with a Lynx-branded pillow, shower curtain or poster? Lynx / Lola MullenLowe

By Sara Spary

March 30, 2021

LONDON—Being an influencer looks so easy. You basically just take pictures of yourself all day and get paid for it, right?

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
Recommended articles
You Might Like

Why Print Matters More Than Ever in a Post-Pandemic World

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Are You Really Listening to the Conversation on Social?

By NetBase Quid

6 Tips to Help Women Break Into the Boardroom

By Michelle Klein

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}