Lynx Is Paying Customers to Be Instagram Influencers

The campaign by Lola MullenLowe turns customers into 'Lynx-fluencers'

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LONDON—Being an influencer looks so easy. You basically just take pictures of yourself all day and get paid for it, right?

If you’ve ever fancied giving a social media career a go, then Lynx has the perfect opportunity for you—it’s paying customers to be “Lynx-fluencers.”

The Unilever-owned men’s care brand, with help from Lola MullenLowe, if offering anyone with an Instagram account the chance to earn up to £50 ($67) by ordering a complimentary branded item from their website, displaying it at home and sharing a selfie with the company on Instagram.

500 Lynx items up for promotion

The limited-edition run of 500 items include Lynx branded pillows, posters and shower curtains.

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