Lynx Is Paying Customers to Be Instagram Influencers

The campaign by Lola MullenLowe turns customers into 'Lynx-fluencers'

Fancy posing with a Lynx-branded pillow, shower curtain or poster?
Fancy posing with a Lynx-branded pillow, shower curtain or poster? Lynx / Lola MullenLowe

LONDON—Being an influencer looks so easy. You basically just take pictures of yourself all day and get paid for it, right?

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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