Social Media Week

Lynx Is Paying Customers to Be Instagram Influencers

The campaign by Lola MullenLowe turns customers into 'Lynx-fluencers'

Fancy posing with a Lynx-branded pillow, shower curtain or poster? — Fancy posing with a Lynx-branded pillow, shower curtain or poster?Lynx / Lola MullenLowe

March 30, 2021

LONDON—Being an influencer looks so easy. You basically just take pictures of yourself all day and get paid for it, right?

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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