Lynx Intros Mobile 'Weapons of Mass Seduction'

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NEW YORK When it comes to getting U.K. males away from their computers and out into the world to meet women, Unilever’s Lynx brand has a secret weapon: the mobile phone.

Lynx, known as Axe in the U.S., has launched a “Get in there” digital campaign in the U.K. that uses branded mobile applications as a bridge from social networking and online dating to the real world of actually talking to females in person.

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