CHICAGO - Appropriately, even the break date for the first of Foote, Cone & Belding/Chicago's TV spots for new client Miles Inc., had an element of surprise." /> Lynch Directs Alka-Seltzer Plus <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>CHICAGO - Appropriately, even the break date for the first of Foote, Cone & Belding/Chicago's TV spots for new client Miles Inc., had an element of surprise.
CHICAGO - Appropriately, even the break date for the first of Foote, Cone & Belding/Chicago's TV spots for new client Miles Inc., had an element of surprise." />
CHICAGO - Appropriately, even the break date for the first of Foote, Cone & Belding/Chicago's TV spots for new client Miles Inc., had an element of surprise." />

CHICAGO – Appropriately, even the break date for the first of Foote, Cone & Belding/Chicago’s TV spots for new client Miles Inc., had an element of surprise." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Lynch Directs Alka-Seltzer Plus By Beth Heitzma

CHICAGO - Appropriately, even the break date for the first of Foote, Cone & Belding/Chicago's TV spots for new client Miles Inc., had an element of surprise.

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A 30-second spot for Alka-Seltzer Plus directed by mercurial film director David Lynch aired last week during the first American League Championship Series game, a week ahead of schedule due to a cancellation.
The complete three-spot pool begins airing nationally today. In each spot, a cold sufferer starts out miserable, only to be swept up by the bubbles of Alka-Seltzer first into a fizzy dream state and then to a surreal sky full of clouds, only to be returned to daily life revived.

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