Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lyft spent much of its existence coaxing people into cars. Since the pandemic began, however, it’s seen the benefits of a bike ride.
Heading into Bike Month in May, Lyft launched a campaign to convince its users that “Yes, You Are a Bike Person.”
Set to the tune of Queen’s cycle-centric 1978 single “Bicycle Race,” the campaign’s 30-second ad features office workers, red-carpet walkers, grocery-getting parents and fashion-forward riders taking Lift’s bikeshare partners’ bikes from work to the park and points between.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in