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Lyft Amplifies Diverse Creators With New Cab-Top Campaign

Ongoing visual program kicks off through partnership with Ava DuVernay’s film distribution company

lyft-diverse-creator-cabtop-PAGE-2020 — One of the recent movies promoted in the campaign is Residue by director Merawi Gerima.Lyft/Array

September 30, 2020

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Lyft is committing to support minority creators and artists by amplifying their work atop New York taxi cabs.

Ian Zelaya

ian.zelaya@adweek.com

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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