Lyft Amplifies Diverse Creators With New Cab-Top Campaign

Ongoing visual program kicks off through partnership with Ava DuVernay’s film distribution company

One of the recent movies promoted in the campaign is Residue by director Merawi Gerima. Lyft/Array

Lyft is committing to support minority creators and artists by amplifying their work atop New York taxi cabs. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.