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Lyft is committing to support minority creators and artists by amplifying their work atop New York taxi cabs.
The rideshare company’s original content development arm has launched an ongoing creative campaign that uses Halo by Lyft, the brand’s outdoor advertising platform that brings targeted marketing to LED smart screens on cabs. The brand has kicked off the initiative by partnering with Array, filmmaker Ava DuVernay’s independent distribution company that spotlights films by people of color and women.
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