How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK Lycos didn’t let a lack of World Cup rights dampen its enthusiasm for the soccer tournament. The Internet portal instead decided to present an irreverent and behind-the-scenes look at the world’s most-watched sporting event.
A highlight of this content is “Balls Show,” which features lively first-person accounts from reporters in the field (created in conjunction with students from Emerson College’s television, radio and film production department in Boston) that examines the lighter side of sports fanaticism.
Lycos
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in