Lycos Nets Kournikova

Terra Lycos, Waltham, Mass., has signed tennis star Anna Kournikova for a multi-year endorsement contract that includes an estimated $10 million campaign breaking this week and contests tied to various Lycos sites.

TV spots, via Hill, Holliday, Connors, Cosmopulos, Boston, will break during the NCAA men’s basketball Final Four championship on CBS.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in