Lycos Launches Ads

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Hill, Holliday, Connors, Cosmopulos’ first branding campaign for Lycos Network portrays the client as not merely a search engine, but a means of “digging deeper” into subjects users care about.

The multimedia push uses the line “Whatever you’re into, dig into it deeper. On Lycos,” and comes just a few weeks before Waltham, Mass.-based

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