Lycos Launches Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hill, Holliday, Connors, Cosmopulos’ first branding campaign for Lycos Network portrays the client as not merely a search engine, but a means of “digging deeper” into subjects users care about.

The multimedia push uses the line “Whatever you’re into, dig into it deeper. On Lycos,” and comes just a few weeks before Waltham, Mass.-based Lycos’ $12.5 billion acquisition by Spain’s Terra Networks is set to close.

Lycos’ annual budget is not finalized, but spending for the current campaign, which began rolling out over the weekend, will be about $20 million, said Jim Corboy, senior vice president and chief marketing officer at Lycos.

A trio of 30-second spots targeting 18-34 year-olds focuses on Lycos’ offerings in the areas of music, shopping and games.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in