Lycos, BMG Tout Music Portal In TV Campaign

Terra Lycos has created a national campaign with BMG Entertainment, a unit of Bertelsmann AG, to promote BMG artists and Lycos Music.

Six 30-second spots feature clips of music videos from Pink, Dido, Outkast, Christina Aguilera and David Gray. The ads highlight Lycos Music’s offerings and reflect the “Whatever you’re into, dig into it deeper on Lycos” message used in image ads developed by Lycos’ lead shop Hill, Holliday, Connors, Cosmopulos, Boston.

The music campaign was developed in-house by Lycos producer Phil Fougere and freelance producer Brian McNamara. The media buy was handled by Terra agency Ogilvy & Mather, New York. Spanish firm Terra Networks acquired Lycos last year. Richard Schultz