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LX.TV intends to do for the emerging out-of-home video medium what Hollywood studios do for prime-time TV. A new breed of production company, LX.TV, a standalone division of NBC Local Media, provides local lifestyle and cultural content to all of NBC’s local media platforms, including NBC Everywhere’s portfolio of OOH digital networks targeting audiences in taxis, universities, gas pumps and arenas, as well as local TV stations and Web sites.
The unit, purchased by NBCU in January, was founded in April 2006 by two former MTV executives, Morgan Hertzan and Joseph Varet.
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