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TBWA\Chiat\Day has landed creative duties for the launch of a new line of fragrances and body products bearing the Kenneth Cole name.
The line stems from a joint venture between Kenneth Cole and LVMH, the French company that markets perfumes, cosmetics and champagnes. The fragrances, which will be targeted at men and women, are slated to hit the market in the fall.
Billings were not disclosed, but sources pegged them at $10-15 million.
The companies’ selection followed a review of at least three other shops: Hill, Holliday, Connors, Cosmopulos, Boston; Bouchez Kent + Co.,
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