LVMH Awards U.S. Media to MPG

Paris-based luxury goods and fragrance marketer LVMH has awarded its U.S. media chores to Havas’ MPG after a review that lasted nearly four months, according to sources.

The company spent $185 million in major domestic measured media in 2008, per Nielsen.

The incumbent is WPP Group’s MediaCom here, which defended.

Both MPG and MediaCom declined to comment and referred calls to LVMH. A rep at LVMH did not immediately respond to queries.

LVMH’s brands include Louis Vuitton, Moet & Chandon, Fendi, Christian Dior, Donna Karan and Celine, among many others.

Nielsen Business Media