Luxury Brands Just Got One More Reason to Hate the Internet: Spoofing

New study reveals it's a bigger problem than many believed

As recently as 2015, prominent luxury brands such as Fendi and Louis Vuitton were only starting to test out ecommerce. They embodied a larger hesitancy in the luxury segment to embrace digital transactions. The cold feet were understandable: Luxe brands feared that selling online would mean a loss of prestige.

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