Luxottica Media to Starcom

BOSTON Luxottica Retail today said it has awarded its U.S. media planning and buying account to Publicis Groupe’s Starcom following a review.

The Chicago-based agency bested Omnicom Group’s PHD and Interpublic Group’s Universal McCann, both in New York, in a pitch conducted by consultancy Pile and Co. here. The incumbent, Omnicom’s OMD in New York, did not defend.

The $90 million assignment includes the LensCrafters chain and other holdings.

“Starcom clearly demonstrated leadership in today’s changing media environment,” said Regina Sharp, Luxottica vp of marketing services, in a statement. “The ability to deliver a forward-thinking, strategic media plan is critical to our success.”

Luxottica last week in a separate Pile-led review moved creative duties on its $60 million LensCrafters account to Omnicom’s DDB in Chicago [Adweek Online, Nov. 11].