Lussier, Zinger! Form Alliance

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LOS ANGELES Independent entertainment marketing agency Lussier has added a live-action production unit and partnered with Zinger! Creative for print, effectively completing the firm’s transition to full-service agency.

“For the last two years, we have been thinking it would broaden our client and project base,” said Lynne Lussier, who partners with Chris Stonich in the Los Angeles-based enterprise. “We started the agency eleven years ago with on-air promotions, doing creative for the launches of shows on television—or lately the Internet.

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