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While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of cooking in terms of textures, sounds and seemingly magical transformations.
It’s a rare skill, being able to hit potential customers on both ends of the confidence spectrum, but the brand pulls it off thanks to continually stellar creative from Wieden + Kennedy London.
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