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NEW YORK Sepracor is reviewing U.S. creative duties on its Lunesta sleep aid and incumbent McCann HumanCare is believed to be defending, sources said.
Major media spending on the brand exceeded $330 million last year and totaled nearly $250 million in the first nine months of 2007, according to Nielsen Monitor-Plus.
Interpublic Group’s McCann HumanCare is said to be defending against three or four other undisclosed shops. Final presentations are slated for the middle of January.
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