Lululemon Steps Into Better Active Footwear for Women in New Collection's Ad

The Blissfeel line is the brand's first foray into the shoe category

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Earlier this month, athletic apparel brand Lululemon made the move into women’s performance footwear with its Blissfeel collection. Now, it’s taking a look into the undercelebrated nuances of women’s feet with its new campaign raising awareness around the launch.

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