Lululemon Founder Chip Wilson Gets Honest About Entrepreneurship in New Book

Little Black Stretchy Pants is his first book

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As an entrepreneur, your first business isn’t likely to be your last.

That’s what Chip Wilson, the founder of athleisure apparel retailer Lululemon, learned from his own experiences in entrepreneurship. Though Lululemon is now the business he’s best known for, it wasn’t his first—in fact, he lived through another life cycle of a major business before then. In 1979, Wilson launched Westbeach Snowboard Ltd., an athletic apparel company targeted toward surfers and snowboarders. Nearly 20 years after he founded it, in 1997, Wilson sold the company.

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