Luker Rejoins Goodby to Run HP With Simpson

Creative director Steve Luker, who left Publicis & Hal Riney before the shop’s fortunes waned with the Saturn loss last month, has returned to Goodby, Silverstein & Partners.

Luker, 37, is again teaming with Goodby partner and creative director Steve Simpson. The duo will run the agency’s Hewlett-Packard business.

“We got one of the best teams in America now. They are powerful,” agency co-founder Rich Silverstein said.

Luker joined Goodby in 1995 from Cole & Weber, Seattle. During his tenure there, he worked on Norwegian Cruise Lines, Nike and Isuzu. He was art director in the creative team that won Kelly Awards in 1995 and 1997 for Norwegian Cruise Lines.

Luker left the shop in 1998 to freelance and joined Riney in 1999 to work on HP and numerous dot-com clients. While there, he was part of a team that took home Best of Show honors at the San Francisco Ad Club’s show for DoughNET’s “Dinner” spot.

Former partner Kevin Jones and Luker left Riney in November following spending cuts at the clients they were working on.

HP, a $140 million advertiser, is one of Goodby’s largest clients, after Saturn and Pacific Bell/SBC. The San Francisco-based shop handles creative for the consumer side of the technology marketer’s business. Riney, also based in San Francisco, handles media and some business-to-business crea tive for HP.

“Simpson and I had such a good time the first go-around, so it’s been great since I came back,” said Luker. “I worked on HP a little at Riney, but I think they have a chance to do something really huge at Goodby. It’s an exciting challenge.”

The HP business is expected to expand in light of the client’s merger with Compaq. Sources said last week that Goodby and Riney gain business at the expense of Compaq’s agency, Foote, Cone & Belding [Adweek, May 6].