Lufthansa Continues to Fly With Mindshare

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WPP’s Mindshare has retained global media responsibilities for Lufthansa, prevailing against Aegis Media’s Carat and Interpublic’s Universal McCann units in an international review.
 
Lufthansa spends an estimated $100 million annually on ads worldwide. Its U.S. measured media outlay has been modest in recent years, totaling $12 million in 2009, according to Nielsen.

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