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Hip-hop legend Ludacris drops some splashy beats in this new campaign for Harry’s body wash and bar soap.
The platinum-selling Dirty South rapper, actor and entrepreneur appears in the spot below, lathering up and vocalizing in the shower.
His lyrics, however, aren’t the usual rapper’s delight. Instead, after reading best-selling children’s book “Chicka Chicka Boom Boom” aloud to his son, he’s got the title phrase stuck in his head:
Created by Harry’s in-house creative unit, the spot’s goal was to portray the product as a fun, frothy addition to guys’ daily shower routines.
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