Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
$20 Mil. Effort Has 1950s Feel; Work Targets 18- to 34-Year-Olds
NEW YORK–Avrett Free Ginsberg is launching today a TV and print campaign for Lucky You, a new fra-grance from Lucky Brand Cosmetics.
The $20 million ef-fort, which will include Web support and a radio spot this fall, has a 1950s feel.
“The company sees itself coming out of the James Dean, dungarees era,” said Tom James, senior executive group director at the New York shop.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in