Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Regions Bank said it plans to launch an ad campaign Sunday to promote its name in new markets following its July 2004 acquisition of Union Planters Bank.
The campaign includes television, print and direct mail and was created by Luckie & Co., an independent shop in Birmingham, Ala. Luckie acquired the account last year after a review of undisclosed agencies. The shop has been providing media planning and buying for Regions since 2002. The incumbent, VRA, an independent Birmingham shop, did not defend the account.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in