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Barber’s, Pittsburgh’s USX, Fountainhead Are at B’ham Agency
ATLANTA–Luckie & Company has added three accounts, totaling some $4 million in new billings.
Barber’s Dairy, a Birmingham, Ala., division of Dean Foods, has served Alabama, the Florida panhandle and parts of Georgia for more than 70 years.
Luckie, based in Barber’s hometown, topped several undisclosed local shops for the business. The agency will be responsible for media planning and buying, strategy, research and advertising.
Barber vice president for sales and marketing Bruce Williamson said, “[Luckie’s] understanding of today’s consumer, particularly relating to consumer trends, and a great track record with packaged goods” won the account.
U.S.
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