Luckie Captures a Lion at Cannes

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Luckie & Co. won a bronze Lion for its Alabama Tobacco-Free Families media campaign at the 49th International Advertising Festival in Cannes, France.

The Birmingham, Ala., shop was honored for its innovative broadcast, print and direct-response efforts to convince low-income pregnant women to quit smoking.

“If they were pregnant and smoking, it meant current messaging wasn’t working,” said Luckie executive cd Martin Buchanan.

AW+

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