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DALLAS-Dallas Hispanic ad veteran Jim Lucero has left a senior account position at Siboney USA here after a three-year run at the shop.
Lucero was hired as vice president and group account director at Siboney after resigning as vice president of the Hispanic group at Berry-Brown, Dallas, in 1994.
At Siboney, Lucero’s accounts included Nestlƒ and El Pollo Loco.
“Jim has been a great employee, but lately he’s had other interests,” said Tory Syvrud, president of Siboney’s Dallas operations.
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