Lucent Spins Off New Ad Account

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RFPs Issued to Long List of Nine Contenders for $60 Mil. Biz
NEW YORK–A spinoff of Lucent Technologies is reaching out to agencies about a new global assignment with billings estimated at $60 million, sources said.
Lucent, based in Murray Hill, N.J., is establishing a new company to market voice-technology products and needs a shop to develop its brand image, sources said.

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