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Videogame maker LucasArts Entertainment has launched a review for its $10-20 million ad business, an account that includes the marketing of popular Star Wars titles.
The company has begun assembling a short list of prospective shops. Sources said representatives from LucasArts have already talked with several San Francisco shops that have high-tech experience, including McCann-Erickson, which handles the Microsoft ad business and the company’s upcoming XBox videogame console, and AKQA, which handles the Palm account.
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