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LOS ANGELES A regional campaign on behalf of Southern California’s Local Television Network encourages viewers to tune into the recently launched lifestyles channel, an LTN representative said.
The flashy, image-oriented effort, by LTN’s in-house creative group, includes 30- and 60-second TV spots, outdoor ads and 15-second radio drops designed “to draw viewership” among 18- to 34-year-old trendsetters, said Dean Waters, vice president of sales and marketing at the Los Angeles-based network.
The fast-moving TV spots feature snippets of LTN’s programming, from nightlife and dining to fashion and extreme sports.
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