Loyalty Suffers When Consumers Pinch Pennies

NEW YORK It may be a case of shooting the messenger, but Avis has been knocked from the top of the Brand Keys Customer Loyalty List for the first time in the study’s 10-year history.

“People are concerned about gas prices,” said Robert Passikoff, president of New York-based Brand Keys, by way of explanation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in