Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Lowe’s Home Centers has begun a search for a multicultural agency, the client confirmed.
The home improvement chain issued requests for proposals earlier this month that were due Oct. 10.
Lockman-Brooks Marketing Services in Charlotte, N.C., is managing the search.
According to a representative for the North Wilkesboro, N.C., client, agencies with ties to “obvious competitors” such as Home Depot and Ace Hardware have not been invited to participate.
Lowe’s spent $265 million on media last year, per Nielsen Monitor-Plus, via Universal McCann in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in