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Following the likes of Family Dollar and Walgreens, home improvement retailer Lowe’s is the latest to come out with a retail media network.
Lowe’s One Roof Media Network boasts “an extensive portfolio of omnichannel advertising services” to reach what the retailer calls the “home lifestyle customer.”
In addition to digital ad placements, the network will offer opportunities for sponsored home editorial content, research and “thought leadership” on shopping trends and digital and social media extensions, as well as measurement and reporting.
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