Lowe's Has a New Way for Brands to Find 'Home Lifestyle Customers'

Retailer's One Roof Media Network aims to monetize data and drive sales

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Following the likes of Family Dollar and Walgreens, home improvement retailer Lowe’s is the latest to come out with a retail media network.

Lowe’s One Roof Media Network boasts “an extensive portfolio of omnichannel advertising services” to reach what the retailer calls the “home lifestyle customer.”

In addition to digital ad placements, the network will offer opportunities for sponsored home editorial content, research and “thought leadership” on shopping trends and digital and social media extensions, as well as measurement and reporting.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in