AdFreak

With New 'Do-It-For-Yourself' Ad, Lowe's Highlights the Joy of Redesigning Spaces

The spot seeks to inspire even less-experienced DIYers to jazz up their homes

The commercial will make its TV debut on Monday.Lowe's
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By Kathryn Lundstrom

August 13, 2020

In an upbeat new ad, Lowe’s offers a playful, behind-the-scenes perspective on the satisfaction and joy that home improvement projects can create.

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Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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