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After George Floyd’s death last year, America faced a racial reckoning that resulted in brands making pledges to diversify management and the creators behind the products on their shelves.
To elevate a new generation of diverse business owners, Lowe’s created its first virtual pitch program, Making It … With Lowe’s. The program offers diverse entrepreneurs the opportunity to pitch their products to the brand. Season one of the initiative, run in partnership with Daymond John, star of ABC’s Shark Tank, received over 1,300 applicants—and resulted in over 400 products from small businesses being considered for sale on Lowes.com
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