Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MIAMI—Just because Lowe’s isn’t airing a Super Bowl commercial this year, doesn’t mean the hardware giant is sitting out the Big Game. To cap its first year as a sponsor with the National Football League, Lowe’s built an entire neighborhood inside the NFL’s South Beach headquarters, the Miami Beach Convention Center, with each home representing one of the 32 teams across the country.
There’s a marble Parthenon for the Tennessee Titans, huge chunks of cheddar for the Green Bay Packers, and a mock-up of Geno’s cheesesteak shop named after the Philadelphia Eagles mascot, Swoop.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in