Lower Goes Higher

It seems that every time you turn around, a new demographic group is reportedly rushing to log onto the Internet. Last year it was kids, senior citizens and lower income groups. This year, according to Milpitas, Calif.-based Nielsen NetRatings, lower income surfers represent the fastest-growing population on the Web, achieving close to a 50 percent spike in traffic over the past year. Upper middle class income groups, who had a head start on lower income groups until computer prices started coming down, represented a 42 percent growth in traffic.

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