Lowe N.Y. Takes Aruba

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NEW YORK Interpublic Group’s Lowe here has been selected to handle creative and media duties by the Aruba Tourism Authority after a review, the client has confirmed.

The other finalists were Havas’ Euro RSCG in Baltimore, Cossette Communications in New York, Omnicom Group’s Zimmerman Advertising in Fort Lauderdale, Fla., and the incumbent, IPG’s Fitzgerald + Co. in Atlanta.

“ATA is very much looking forward to the excitement of a fresh start and new beginning working with our new partners at Lowe New York,” said Myrna Jansen-Feliciano, client managing director.

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