Lowe N.Y. Lands Sharp Aquos

NEW YORK Sharp Corp. has awarded U.S creative duties on its Aquos brand of televisions to Interpublic Group’s Lowe here, the agency confirmed today.

Major media spending on the brand totaled nearly $60 million last year and more than $35 million in the first nine months of 2007, according to Nielsen Monitor-Plus.

Independent Wieden + Kennedy previously had the assignment. In fact, Wieden handled Aquos globally. Lowe’s relationship with Sharp begins with domestic duties, though the shop could be in line for duties outside the U.S. as
well, said sources.

Lowe New York chairman Mark Wnek confirmed the U.S. business, adding that the agency was “very proud” to be working with Sharp.

Sharp acknowledged the hire, noting that Lowe was already a roster shop with Sharp business in Asia. Media duties on Aquos remain at Dentsu Next here, said Andrew Kritzer, an associate vice president in the strategic marketing and communications division of Sharp Electronics Corp. in Mahwah, N.J.

Wieden, which landed Sharp as a client in 2004, acknowledged the loss of Aquos but declined to comment further. Wieden handled its global duties out of its New York, Amsterdam and Tokyo offices.

Worldwide last year, Sharp spent more than $80 million in major measured media on Aquos, according to Nielsen Global AdView and Nielsen Monitor-Plus.