Lowe Lintas Scripts $100 Mil. Sun Ad Campaign

Lowe Lintas & Partners is launching a $100 million ad campaign for Sun Microsystems even as the client continues to evaluate potential conflicts at the newly merged IPG shop.
The work continues to position Sun as the leader in Internet technology with the line: “We’re the dot in .com.”
Previous ads featured everyday images illustrating the “dot,” in the line. New print ads ape film posters with copy points replacing credits. The “Hollywood” motif seeks to reflect Sun’s irreverent “personality,” according to the client and agency.
One ad, showing a close-up of a man’s face, reads, “†bercoder: the man who can build anything.”