Lowe Lintas Breaks MassMutual Campaign

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BOSTON–Coping with uncertain outcomes throughout the stages of one’s life is the focus of a multimedia campaign, breaking Monday, for MassMutual Financial Group.

Three TV spots and four print ads created by Lowe Lintas & Partners, New York, make up a four-month, $10 million campaign to promote MassMutual’s various financial products and services.

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