Lowe Lintas Bows Campaign for Verizon

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NEW YORK–In its first campaign for Verizon Communications, Lowe Lintas & Partners has produced five TV spots that tout the Verizon?s “simple” long distance plans and “fair rate promise,” the company said. The spots, which broke this week, bow the tagline, “It’s your life. It’s your call.”

Previous Verizon Communications ads employed the tag, “How to get life done.”

The

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