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In an ongoing effort to strengthen its below-the-line capabilities, The Lowe Group has entered into an “equity partnership” with Miller/Huber Relationship Marketing. Terms of the deal were not disclosed but sources said it involved cash and stock.
The announcement comes six months after Lowe acquired St. Louis promotion shop The Zipatoni Co., and reinforces the group’s goal to offer its clients more than just ads. “We believe in specialists to really make the creative product fly,” said Marc Cave, executive vice president of the Lowe Group.
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