Lowe Gets Go-Ahead on BK Ads

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New Campaign Will Determine Future of Agency/Client Relationship
NEW YORK–Burger King has approved creative concepts from Lowe Lintas & Partners for a new
ad campaign that harkens back to the chain’s core values of flame-broiled taste and custom-ordering, sources said.
The new work is expected to be completed before early April, in time to be unveiled to BK’s 1,500 franchisees at a meeting in Orlando, Fla.
The campaign features a new tagline written by Lee Garfinkel, chief creative officer, and is considered to be a do-or-die effort that will determine the future of the...

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